You’ve probably heard the saying, “Content is king.”
While having a bit of alliterative fun, the saying speaks to the real underlying importance of high-quality, hyper-relevant content in capturing audience attention, building brand authority, and driving consumer engagement. And the role behind it all? The Content Marketing Manager.
With a job outlook expected to grow 6% from 2022 to 2032, Content Marketing Managers are the stealthy architects behind these efforts, developing and executing important content and marketing strategies that resonate with a business’s target audiences across various platforms (email newsletters, blog posts, social media, etc.).
Think of them as a business’s artist — they bring a brand voice to life, play with different formats, and focus on connecting with an audience.
Hunt Club specializes in hiring top content and marketing hires through a powerful combination of trusted introductions and innovative sourcing technology. Get started to learn more.
What Does a Content Marketing Manager Do? Job Brief
A Content Marketing Manager is responsible for the development and, most importantly, the execution and implementation of a content marketing strategy. This means that not only will Content Marketing Managers help develop the content strategy, they are primarily focused on the creation, distribution, and overall management of high-quality content.
Despite the iterative and creative nature of their role, Content Marketing Managers, like any other team members, are fundamentally driven by and behold to clearly defined business goals and develop content that aligns with the company’s and marketing team’s objectives.
Content Marketing Manager Duties & Responsibilities — Helpful Takeaway Template
It’s helpful to break down the role of the Content Marketing Manager into several distinct buckets. Here’s a clear breakdown of the typical duties and responsibilities of the role. Keep in mind that some responsibilities will vary depending on a business’s size, stage, and industry.
Content Strategy Development
- Develop a comprehensive and integrated content marketing strategy that aligns with business objectives, internal stakeholders, and target audience needs.
- Conduct audience research to establish customer personas and understand the preferences, behaviors, and problem areas of different customer segments to inform marketing campaigns.
- Study competitors in relevant markets, similar industries, and related fields to inform strategies and tactics.
- Identify key content themes and topics that support content marketing initiatives.
Content Creation and Management
- Create, edit, and manage a variety of content types, including but not limited to social media posts, infographics, blog posts, ebooks, videos, website pages, marketing emails, and more.
- Manage the lifecycle of content production from ideation to distribution, including establishing and maintaining an actionable content calendar and developing repeatable production workflows.
- Ensure all content is on brand and optimized for SEO and user engagement.
- Collaborate with other departments such as sales, product, and design to ensure messaging and strategy are aligned.
Content Distribution and Promotion
- Manage content distribution across various channels, including the company website, social media platforms such as LinkedIn or Twitter, email newsletters, and more.
- Ideate and execute content promotion to maximize reach and brand awareness.
- Explore and implement new co-marketing strategies with thought leaders, partner agencies, and others.
Content Performance Analysis and Optimization
- Continuously analyze content performance metrics to measure effectiveness and inform future strategy adjustments or content plans.
- Conduct regular content audits to identify any gaps and areas for improvement and optimizations.
Continuous Learning and Development
- Stay up-to-date with industry and digital marketing best practices, new technologies and platforms, and content marketing trends.
- Experiment with new content formats and emerging tech like AI to maintain a competitive edge.
- Participate in relevant industry events as needed, attend relevant webinars, and build professional networks to stay informed.
Skill Requirements & Qualifications
Some requirements will differ depending on the business. However, the ideal candidate for this role will possess the following:
- A bachelor’s degree in English, journalism, marketing, communications, or related field.
- At least 3+ years of experience in hands-on content creation, marketing, or related field.
- Proven track record of developing and managing digital marketing strategies and successful marketing campaigns with measurable results.
- Working knowledge of SEO (search engine optimization) principles and keyword research to improve visibility and engagement.
- Familiarity with digital marketing concepts such as email marketing, social media marketing, inbound vs. outbound marketing, etc.
- Hands-on experience with content management systems such as WordPress, HubSpot CMS, Contentful, Wix, and others.
- Copywriting skills and the ability to adapt to diverse audiences on various channels and platforms. Experience developing a brand voice, tone guides, and editorial guidelines.
- Project management skills, with the ability to own and maintain an editorial calendar, deadlines, and moving parts of a content strategy.
- Excellent interpersonal and communication skills with previous experience managing a team of freelancers, writers, or content creators.
- Digital marketing certifications such as HubSpot Content Marketing Certification or Google Analytics Certifications can be advantageous.
Hiring a Content Marketing Manager?
Finding a qualified, impactful, and the right Content Marketing Manager can be challenging without the right recruiting tools and network to reach them.
Traditional recruiting tactics such as cold calling and emailing fall short when it comes to resonating with top talent who are bogged down in their busy day-to-day. It takes a powerful blend of tech and community to connect with the right people — Hunt Club has both.
Hunt Club is a new type of recruiting company that leverages a robust Expert Network of 25,000 business leaders to refer your next hire and an AI-driven tech platform to automate time-intensive recruitment processes. If you’re looking to hire your next Content Marketing Manager, connect with us to get started.
