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For PE-sponsored portfolio companies

A tactical framework for devising your company CFO case study exercise

Interviews reward candidates who are good at interviewing. A case study moves the conversation from claimed experience to demonstrated judgment.

From Hunt Club’s Financial Officers Practice

Designing a tailored “homework” exercise for a CFO search

We built this framework from three recent CFO case studies we ran with clients (all company and candidate identifiers have been removed) and distilled it into a reusable method. The aim is to let a hiring team design an exercise tailored to a specific business in under an hour, and to evaluate the results consistently across finalists.

Before you get started

Three design principles to keep in mind

Score the reasoning, not necessarily the answer they give.

All three case studies we drew on told candidates, in some form, that a perfect answer wasn’t the point. Clients wanted to see the way candidates arrived at a conclusion and their thought process. Design the exercise so a candidate with the right instincts and an imperfect answer outranks one with a polished answer but no point of view.

Bound the effort.

Unbounded prompts often end up favoring candidates with free time rather than good judgment, and they penalize sitting CFOs, who are usually stronger.

Test the thing you’re actually unsure about.

A finalist who has shown modeling range across three interviews doesn’t need a modeling exercise. So, build the exercise backwards from your open question, not forwards from a template.

Start here

Choosing your case study format

To start, finish this sentence

“After the interviews we’ve run, the thing we still don’t know about this candidate is blank.”

Then match your answer to a format:

You don’t yet know how they think, structure and lead a room.

Choose the strategic decision brief.

You don’t yet know whether they can prioritize, make tradeoffs and carry a plan with your CEO and sponsor.

Choose the value-creation plan.

You don’t yet know how strong their technical and analytical horsepower is.

Choose the quantitative case.

How the three formats compare
A. Strategic decision briefB. Value-creation planC. Quantitative case
Core ask “Frame an open strategic decision and lead a board-level discussion on it”“Given a starting point and a constraint, build the path to a target”“Given a data pack, build the analysis and defend it”
Best when The CFO seat is a strategy seat and the sponsor wants to see the candidate run a roomThe mandate is margin, professionalization or the sponsor’s value-creation planCapital allocation is the core of the job and technical depth is the open question
Reveals Structuring under ambiguity, stakeholder awareness, presencePrioritization, tradeoff discipline, handling resistanceModeling ability, assumption quality, the diligence questions they surface
Blind spot Technical depth and rigorRaw analytical skill, since a fluent talker can produce a plausible planLeadership and partnership fit
Candidate effortMay involve a timed Excel module 3–4 hours3–4 hours5–6 hours
IN ACTION

The three formats in practice

Each format below comes from a real client exercise, with company and candidate identifiers removed. For each, we show what candidates were asked and how to apply it to your own search.

The strategic decision brief

What candidates were asked

An early-scale insurance technology company asked finalists to choose between two live strategic initiatives, then lead a board-level discussion on the one they picked. Deliverables were a board presentation, a first-90-days plan and success metrics.

How to apply it to your search

  1. Pick two strategic decisions your business is genuinely weighing, for example expanding into a new market versus building or buying a capability.
  2. Ask the candidate to choose one, frame the opportunity, name the risks and unknowns, and lay out the criteria for deciding.
  3. Have them present it to your panel as a board-level discussion, including a first-90-days plan and the metrics they would use to define success.
  4. Set aside about an hour, including questions.
  5. Note which option they chose and why. The choice is as revealing as the analysis that follows.

The value-creation plan

What candidates were asked

A PE-backed software business responding to AI disruption asked candidates how they would think about lifting EBITDA to a stated target while assuming low growth persisted.

How to apply it to your search

  1. State the starting point: a financial baseline such as last year’s EBITDA and growth rate.
  2. State the constraint the candidate can’t wish away, for example that growth stays low.
  3. State the target, such as the EBITDA range you want to reach.
  4. Ask for a point of view in five sections: their diagnosis, the recommended path, the tradeoffs they would make, how they would lead through it, and their first 90 days.
  5. Cap the deliverable at 5–6 slides or 2–3 pages, plan for about three to four hours of preparation, and set aside a 90-minute session.

The quantitative case

What candidates were asked

A multi-site, growth-equity-backed operator sent finalists a data pack and asked them to build a projection model, compare greenfield versus acquisition returns, and identify what would make the weaker option viable.

How to apply it to your search

  1. Reserve it for final-round finalists, and only when capital allocation is the job. Expect five to six hours of preparation, and expect some candidates to decline. That tells you about the attractiveness of the role, not the candidate.
  2. Build a data pack: a workbook with a projection model prompt and illustrative financials for the options being compared, such as existing sites and an acquisition target.
  3. Scale or anonymize the figures, put an NDA in place if needed, and say whether the numbers are real or illustrative.
  4. Ask them to build the projection, compare the returns on the two options, and identify what would make the weaker option viable.
  5. Add one qualitative question, such as how they would stage the buildout of a finance team where little infrastructure exists today, so it isn’t only a modeling exercise.
scorecard

Evaluating the candidate’s response

Scoring is where most case studies lose their value. To get the most from your case study exercise, follow these guidelines:

  • Circulate the scoring grid before candidates receive the prompt.

  • Have each panelist score independently in the fifteen minutes after the session, before any discussion.

Step 1

Pick your three priority categories

0 of 3 selected

Choose the three that map to the open question you identified when choosing your format. They carry roughly 60% of the decision.

Step 2

Answer yes or no for each category

Base each answer on the candidate’s response to the case study exercise.

Framing and clarity

Do they define the problem or decision clearly and structure the conversation so others can join?

Strategic thinking

Do they identify the real levers (margin, capital efficiency, growth rate) and weigh upside against downside?

Use of data

Do they use data to make decisions, spot trends and improve performance?

Financial modeling

Can they build and interpret models, forecast revenue and expense, and read key ratios?

Risk management

Can they identify and mitigate the financial risks specific to this business?

Stakeholder awareness

Do they weigh the board, the sponsor, lenders, internal teams, customers and regulators?

Opinion and flexibility

Do they hold a point of view while staying open to input?

Communication and presence

Do they communicate with clarity and bring others into the conversation?

Step 3

Your result

Your result appears here once you have chosen your priorities and answered every row.
don't forget

Building a fair process strong CFO candidates will finish

Your strongest candidates are often sitting CFOs with full-time jobs. How you build and run the exercise decides whether they agree to it, whether they finish it, and whether you can compare finalists fairly. Here are the mechanics to hold to.

Where in the process

After you have met the candidate at least twice and intend to hire from this group. Used as an initial screen, it reads as too early of a filter and costs you finalists.

How many candidates

Two to four. Below two there’s nothing to compare. Above four, the panel fatigues and later sessions get judged against earlier ones instead of the bar.

Time allotted

Five to seven days minimum, including a weekend. Sitting CFOs may struggle to prepare on weeknights.

Panel

The decision-makers, and the same people for every candidate. Include the sponsor’s representative alongside the CEO. A rotating panel destroys comparability.

Data handling

If you share a workbook, scale or anonymize the figures and put an NDA in place. State plainly whether numbers are real or illustrative.

Questions channel

Name a contact and invite questions. How a candidate uses that channel, or whether they use it at all, is a signal.

Fairness

Identical prompt, notice, session length and panel. Record any deviation.

Afterward

Offer substantive feedback to everyone who completes it, including those not advanced. It protects your reputation in the market.

Hiring a CFO?

Talk to our finance practice

Our Financial Officers practice works with sponsor-backed companies on CFO searches, including how to design and run an exercise like this one. If you are hiring, we would be glad to talk it through.

Learn more about our finance practice